{"id":2534,"date":"2026-01-16T22:22:06","date_gmt":"2026-01-16T22:22:06","guid":{"rendered":"https:\/\/goupcolombia.com\/?page_id=2534"},"modified":"2026-04-07T18:05:57","modified_gmt":"2026-04-07T18:05:57","slug":"inicio","status":"publish","type":"page","link":"https:\/\/goupcolombia.com\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2534\" class=\"elementor elementor-2534\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc9ace e-con-full e-transform e-transform e-flex e-con e-parent\" data-id=\"fbc9ace\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/goupcolombia.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/fondogoup.mp4&quot;,&quot;background_video_end&quot;:0,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-1070d4b e-con-full e-flex e-con e-child\" data-id=\"1070d4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3ab95 elementor-widget elementor-widget-image\" data-id=\"7e3ab95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"94\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/LogoGoUp-scaled-300x94.png\" class=\"attachment-medium size-medium wp-image-7\" alt=\"LogoGoUp Scaled 300x94\" srcset=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/LogoGoUp-scaled-300x94.png 300w, https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/LogoGoUp-scaled-1024x320.png 1024w, https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/LogoGoUp-scaled-768x240.png 768w, https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/LogoGoUp-scaled-1536x481.png 1536w, https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/LogoGoUp-scaled-2048x641.png 2048w, https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/LogoGoUp-scaled-120x38.png 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Marketing\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3083132 elementor-widget elementor-widget-heading\" data-id=\"3083132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creamos contenido y soluciones digitales para marcas que entienden el valor de su imagen.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daa6455 e-con-full e-flex e-con e-child\" data-id=\"daa6455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98c8c0f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-html\" data-id=\"98c8c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* === Carrusel futurista glass \u2013 Elementor FREE === *\/\r\n\r\n.cards-carousel {\r\n  display: flex;\r\n  gap: 24px;\r\n  overflow-x: auto;\r\n  padding: 20px 0 32px;\r\n  scroll-snap-type: x mandatory;\r\n}\r\n\r\n.cards-carousel::-webkit-scrollbar {\r\n  height: 6px;\r\n}\r\n\r\n.cards-carousel::-webkit-scrollbar-thumb {\r\n  background: rgba(255,255,255,0.25);\r\n  border-radius: 10px;\r\n}\r\n\r\n\/* === Tarjeta === *\/\r\n.card {\r\n  position: relative;\r\n  min-width: 320px;\r\n  padding: 32px;\r\n  border-radius: 22px;\r\n  color: #ffffff;\r\n\r\n  background: linear-gradient(\r\n    135deg,\r\n    rgba(255,255,255,0.14),\r\n    rgba(255,255,255,0.04)\r\n  );\r\n\r\n  backdrop-filter: blur(10px);\r\n  -webkit-backdrop-filter: blur(10px);\r\n\r\n  box-shadow:\r\n    inset 0 0 0 1px rgba(255,255,255,0.18),\r\n    inset 0 0 18px rgba(80, 140, 255, 0.35),\r\n    0 25px 60px rgba(0,0,0,0.45);\r\n\r\n  scroll-snap-align: start;\r\n  transition: transform 0.35s ease, box-shadow 0.35s ease;\r\n}\r\n\r\n\/* Resplandor suave en bordes *\/\r\n.card::before {\r\n  content: \"\";\r\n  position: absolute;\r\n  inset: 0;\r\n  border-radius: 22px;\r\n  background: linear-gradient(\r\n    120deg,\r\n    transparent 20%,\r\n    rgba(120,170,255,0.35),\r\n    transparent 80%\r\n  );\r\n  opacity: 0.4;\r\n  pointer-events: none;\r\n}\r\n\r\n\/* Hover elegante *\/\r\n.card:hover {\r\n  transform: translateY(-6px);\r\n  box-shadow:\r\n    inset 0 0 0 1px rgba(255,255,255,0.3),\r\n    inset 0 0 25px rgba(120,170,255,0.55),\r\n    0 35px 80px rgba(0,0,0,0.6);\r\n}\r\n\r\n\/* === Tipograf\u00eda === *\/\r\n.card h3 {\r\n  margin: 0 0 18px;\r\n  font-size: 20px;\r\n  font-weight: 700;\r\n  display: flex;\r\n  align-items: center;\r\n  gap: 10px;\r\n}\r\n\r\n.card ul {\r\n  margin: 0 0 18px;\r\n  padding-left: 18px;\r\n}\r\n\r\n.card ul li {\r\n  margin-bottom: 8px;\r\n  font-size: 15px;\r\n  line-height: 1.6;\r\n  opacity: 0.9;\r\n}\r\n\r\n.card p {\r\n  margin: 0;\r\n  font-size: 14.5px;\r\n  line-height: 1.7;\r\n  opacity: 0.75;\r\n}\r\n\r\n\/* Desktop: sin scroll si caben *\/\r\n@media (min-width: 1024px) {\r\n  .cards-carousel {\r\n    overflow-x: hidden;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<div class=\"cards-carousel\">\r\n\r\n  <div class=\"card\">\r\n    <h3>\ud83d\udcf2 Administraci\u00f3n mensual de redes<\/h3>\r\n    <ul>\r\n      <li>Planeaci\u00f3n estrat\u00e9gica<\/li>\r\n      <li>Producci\u00f3n de contenido<\/li>\r\n      <li>Gesti\u00f3n y pauta digital<\/li>\r\n    <\/ul>\r\n    <p>Posicionamiento de marca con enfoque anal\u00edtico y visual coherente.<\/p>\r\n  <\/div>\r\n\r\n  <div class=\"card\">\r\n    <h3>\ud83c\udfa5 Sesiones de contenido<\/h3>\r\n    <ul>\r\n      <li>Fotograf\u00eda profesional<\/li>\r\n      <li>Video para campa\u00f1as<\/li>\r\n      <li>Contenido estrat\u00e9gico<\/li>\r\n    <\/ul>\r\n    <p>Contenido dise\u00f1ado para comunicar, escalar y conectar con audiencias.<\/p>\r\n  <\/div>\r\n\r\n  <div class=\"card\">\r\n    <h3>\ud83d\udcbb Desarrollo web y software<\/h3>\r\n    <ul>\r\n      <li>Webs corporativas<\/li>\r\n      <li>Soluciones a medida<\/li>\r\n      <li>Integraciones con IA<\/li>\r\n    <\/ul>\r\n    <p>Tecnolog\u00eda aplicada como ventaja competitiva y diferencial real.<\/p>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5135522 e-con-full e-flex e-con e-parent\" data-id=\"5135522\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/goupcolombia.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/fondogoup.mp4&quot;,&quot;background_video_start&quot;:0,&quot;background_video_end&quot;:0,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-021f8f2 e-flex e-con-boxed e-con e-child\" data-id=\"021f8f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a428c73 elementor-widget elementor-widget-heading\" data-id=\"a428c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo trabajamos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d79c9dc elementor-widget elementor-widget-html\" data-id=\"d79c9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.process-stack {\r\n  max-width: 900px;\r\n  margin: 0 auto;\r\n  padding: 60px 20px;\r\n}\r\n\r\n.process-item {\r\n  display: grid;\r\n  grid-template-columns: 60px 1fr;\r\n  gap: 24px;\r\n  margin-bottom: 28px;\r\n  padding: 22px 26px;\r\n  border-radius: 20px;\r\n  background: linear-gradient(\r\n    145deg,\r\n    rgba(255,255,255,0.16),\r\n    rgba(255,255,255,0.04)\r\n  );\r\n  backdrop-filter: blur(12px);\r\n  -webkit-backdrop-filter: blur(12px);\r\n  color: #fff;\r\n  box-shadow:\r\n    inset 0 1px 0 rgba(255,255,255,0.35),\r\n    inset 0 -6px 18px rgba(120,180,255,0.35),\r\n    0 18px 40px rgba(0,0,0,0.55);\r\n  opacity: 0;\r\n  transform: translateY(20px);\r\n  transition: all 0.6s ease;\r\n}\r\n\r\n.process-item.active {\r\n  opacity: 1;\r\n  transform: translateY(0);\r\n}\r\n\r\n.process-item:last-child {\r\n  margin-bottom: 0;\r\n}\r\n\r\n\/* n\u00famero *\/\r\n.process-step {\r\n  font-size: 22px;\r\n  font-weight: 700;\r\n  color: rgba(160,210,255,0.9);\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  border-radius: 14px;\r\n  background: rgba(120,180,255,0.12);\r\n  box-shadow: inset 0 0 12px rgba(120,180,255,0.35);\r\n}\r\n\r\n\/* texto *\/\r\n.process-item h4 {\r\n  margin: 0 0 6px;\r\n  font-size: 18px;\r\n  font-weight: 600;\r\n}\r\n\r\n.process-item p {\r\n  margin: 0;\r\n  font-size: 14px;\r\n  line-height: 1.6;\r\n  opacity: 0.75;\r\n}\r\n<\/style>\r\n\r\n<div class=\"process-stack\">\r\n\r\n  <div class=\"process-item\">\r\n    <div class=\"process-step\">01<\/div>\r\n    <div>\r\n      <h4>An\u00e1lisis y planeaci\u00f3n<\/h4>\r\n      <p>Estrategia clara basada en objetivos y contexto.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"process-item\">\r\n    <div class=\"process-step\">02<\/div>\r\n    <div>\r\n      <h4>Producci\u00f3n y desarrollo<\/h4>\r\n      <p>Dise\u00f1o, contenido y tecnolog\u00eda alineados.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"process-item\">\r\n    <div class=\"process-step\">03<\/div>\r\n    <div>\r\n      <h4>Ajustes estrat\u00e9gicos<\/h4>\r\n      <p>Optimizaci\u00f3n constante seg\u00fan resultados.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"process-item\">\r\n    <div class=\"process-step\">04<\/div>\r\n    <div>\r\n      <h4>Entrega y acompa\u00f1amiento<\/h4>\r\n      <p>Soporte y evoluci\u00f3n continua.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\nconst processItems = document.querySelectorAll('.process-item');\r\n\r\nconst observer = new IntersectionObserver(entries => {\r\n  entries.forEach(entry => {\r\n    if (entry.isIntersecting) {\r\n      entry.target.classList.add('active');\r\n    }\r\n  });\r\n}, { threshold: 0.2 });\r\n\r\nprocessItems.forEach(item => observer.observe(item));\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3ac311 e-con-full e-flex e-con e-parent\" data-id=\"c3ac311\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/goupcolombia.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/fondogoup.mp4&quot;,&quot;background_video_start&quot;:0,&quot;background_video_end&quot;:0,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-03e3b38 e-flex e-con-boxed e-con e-child\" data-id=\"03e3b38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd78b43 elementor-widget elementor-widget-heading\" data-id=\"dd78b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Haz clic y conoce referencias de nuestro trabajo en Marketing, Redes sociales y p\u00e1ginas web para marcas en Boyac\u00e1 y Colombia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d657f21 elementor-widget elementor-widget-html\" data-id=\"d657f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.clients-section {\r\n  max-width: 1100px;\r\n  margin: 0 auto;\r\n  padding: 60px 20px 20px;\r\n}\r\n\r\n\/* t\u00edtulo *\/\r\n.clients-section h3 {\r\n  text-align: center;\r\n  font-size: 26px;\r\n  font-weight: 600;\r\n  margin-bottom: 34px;\r\n  opacity: 0.9;\r\n}\r\n\r\n\/* tabs *\/\r\n.clients-tabs {\r\n  display: flex;\r\n  justify-content: center;\r\n  gap: 14px;\r\n  margin-bottom: 40px;\r\n}\r\n\r\n.clients-tabs button {\r\n  background: rgba(255,255,255,0.08);\r\n  border: none;\r\n  color: #fff;\r\n  padding: 10px 22px;\r\n  border-radius: 999px;\r\n  cursor: pointer;\r\n  font-size: 14px;\r\n  backdrop-filter: blur(8px);\r\n  opacity: 0.6;\r\n  transition: all 0.3s ease;\r\n}\r\n\r\n.clients-tabs button.active {\r\n  opacity: 1;\r\n  background: linear-gradient(\r\n    135deg,\r\n    rgba(120,180,255,0.35),\r\n    rgba(120,180,255,0.15)\r\n  );\r\n  box-shadow: 0 0 18px rgba(120,180,255,0.45);\r\n}\r\n\r\n\/* grid *\/\r\n.clients-grid {\r\n  display: grid;\r\n  grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));\r\n  gap: 26px;\r\n}\r\n\r\n\/* Mobile fix: nunca 1 columna *\/\r\n@media (max-width: 600px) {\r\n  .clients-grid {\r\n    grid-template-columns: repeat(2, 1fr);\r\n    gap: 18px;\r\n  }\r\n}\r\n\r\n\r\n.clients-grid.active {\r\n  opacity: 1;\r\n  transform: translateY(0);\r\n}\r\n\r\n\/* logo card *\/\r\n.client-logo {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  padding: 26px;\r\n  border-radius: 18px;\r\n  background: linear-gradient(\r\n    145deg,\r\n    rgba(255,255,255,0.14),\r\n    rgba(255,255,255,0.04)\r\n  );\r\n  backdrop-filter: blur(14px);\r\n  -webkit-backdrop-filter: blur(14px);\r\n  box-shadow:\r\n    inset 0 1px 0 rgba(255,255,255,0.35),\r\n    0 18px 40px rgba(0,0,0,0.55);\r\n  transition: all 0.3s ease;\r\n}\r\n\r\n.client-logo img {\r\n  max-width: 100%;\r\n  max-height: 60px;\r\n  filter: brightness(1);\r\n  opacity: 0.85;\r\n  transition: all 0.3s ease;\r\n}\r\n\r\n.client-logo:hover {\r\n  transform: translateY(-4px);\r\n  box-shadow:\r\n    inset 0 1px 0 rgba(255,255,255,0.45),\r\n    0 26px 60px rgba(120,180,255,0.55);\r\n}\r\n\r\n.client-logo:hover img {\r\n  opacity: 1;\r\n  filter: brightness(1.1);\r\n}\r\n\r\n\/* oculto *\/\r\n.clients-grid.hidden {\r\n  display: none;\r\n}\r\n<\/style>\r\n\r\n<section class=\"clients-section\">\r\n  \r\n\r\n  <div class=\"clients-tabs\">\r\n    <button class=\"active\" data-tab=\"redes\">Redes sociales<\/button>\r\n    <button data-tab=\"web\">P\u00e1ginas web<\/button>\r\n  <\/div>\r\n\r\n  <!-- REDES -->\r\n  <div class=\"clients-grid active\" id=\"redes\">\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/www.instagram.com\/andaluciavctunja\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/AndaluciaVillaCampestreTunja.png\" alt=\"Andaluc\u00eda\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/www.instagram.com\/concordeoficial\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/Concorde.png\" alt=\"Concorde\" title=\"Marketing\">\r\n    <\/a>\r\n    \r\n    <a class=\"client-logo\" href=\"https:\/\/www.instagram.com\/gimnasiovizcayatunja\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/03\/LogoGimnasioVizcayaBlanco.png\" alt=\"Gimnasio Vizcaya\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/www.instagram.com\/doctorhouse.tunja\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/DoctorHouseIPS.png\" alt=\"Doctor House\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/www.instagram.com\/dradianadiaz_\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/Dra-Diana-Diaz.png\" alt=\"Dra Diana D\u00edaz\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/www.instagram.com\/dralexandravargas\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/DraAlexandraVargas.png\" alt=\"Dra Alexandra Vargas\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/www.instagram.com\/doctoralorenalopezpediatra\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/DraLorenaLopez.png\" alt=\"Dra Lorena L\u00f3pez\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/www.instagram.com\/el_vaquero_tunja\/\" target=\"_blank\">\r\n      <img decoding=\"async\" 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House Web\" title=\"Marketing\">\r\n    <\/a>\r\n    \r\n     <a class=\"client-logo\" href=\"https:\/\/andaluciaeventostunja.com\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/WebAndaluciaVillaCampestreTunja.png\" alt=\"Andaluc\u00eda Web\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/uniformesmercury.com\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/WebMercuryConfecciones.png\" alt=\"Mercury Web\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n   \r\n    \r\n     <a class=\"client-logo\" href=\"https:\/\/celac.co\/\" target=\"_blank\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/WebComletoCELAC.png\" alt=\"CELAC\" title=\"Marketing\">\r\n    <\/a>\r\n\r\n    <a class=\"client-logo\" href=\"https:\/\/lacabanamiraflores.com\/\" target=\"_blank\">\r\n  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e-con e-parent\" data-id=\"599abd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/goupcolombia.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/fondogoup.mp4&quot;,&quot;background_video_start&quot;:0,&quot;background_video_end&quot;:0,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-b6e67b4 e-flex e-con-boxed e-con e-child\" data-id=\"b6e67b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e594021 elementor-widget elementor-widget-heading\" data-id=\"e594021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 elegirnos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd71075 elementor-widget elementor-widget-html\" data-id=\"fd71075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.why-goup {\r\n  max-width: 900px;\r\n  margin: 0 auto;\r\n  padding: 50px 20px 30px;\r\n  color: #fff;\r\n}\r\n\r\n.why-goup-list {\r\n  display: grid;\r\n  grid-template-columns: repeat(2, 1fr);\r\n  gap: 26px 40px;\r\n}\r\n\r\n\/* item *\/\r\n.why-item {\r\n  display: flex;\r\n  gap: 14px;\r\n  align-items: flex-start;\r\n  opacity: 0;\r\n  transform: translateY(16px);\r\n  transition: all 0.6s ease;\r\n}\r\n\r\n.why-item.active {\r\n  opacity: 1;\r\n  transform: translateY(0);\r\n}\r\n\r\n\/* check 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   <h4>Experiencia desde 2019<\/h4>\r\n        <p>Trayectoria real construyendo marcas digitales.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"why-item\">\r\n      <div class=\"why-check\">\u2713<\/div>\r\n      <div class=\"why-text\">\r\n        <h4>Trabajo con marcas reales<\/h4>\r\n        <p>Empresas activas que validan nuestro proceso.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"why-item\">\r\n      <div class=\"why-check\">\u2713<\/div>\r\n      <div class=\"why-text\">\r\n        <h4>Equipo especializado<\/h4>\r\n        <p>Estrategia, dise\u00f1o y tecnolog\u00eda en cada proyecto.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"why-item\">\r\n      <div class=\"why-check\">\u2713<\/div>\r\n      <div class=\"why-text\">\r\n        <h4>Enfoque en calidad, no volumen<\/h4>\r\n        <p>Procesos bien hechos, no producci\u00f3n en masa.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n<script>\r\nconst whyItems = document.querySelectorAll('.why-item');\r\n\r\nconst whyObserver = new IntersectionObserver(entries => {\r\n  entries.forEach(entry => {\r\n    if (entry.isIntersecting) {\r\n      entry.target.classList.add('active');\r\n    }\r\n  });\r\n}, { threshold: 0.3 });\r\n\r\nwhyItems.forEach(item => whyObserver.observe(item));\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a232461 elementor-widget elementor-widget-html\" data-id=\"a232461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.goup-stack-section {\r\n  padding: 80px 20px;\r\n  color: #ffffff;\r\n  font-family: Inter, system-ui, sans-serif;\r\n}\r\n\r\n\/* GRID PRINCIPAL *\/\r\n.stack-columns {\r\n  max-width: 1200px;\r\n  margin: 0 auto 70px;\r\n  display: grid;\r\n  grid-template-columns: repeat(3, 1fr);\r\n  gap: 40px;\r\n}\r\n\r\n\/* TARJETAS CRISTAL *\/\r\n.glass-card {\r\n  background: linear-gradient(\r\n    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22px;\r\n  border-radius: 16px;\r\n  background: rgba(255,255,255,0.06);\r\n  backdrop-filter: blur(10px);\r\n  box-shadow: inset 0 0 0 1px rgba(255,255,255,0.08);\r\n}\r\n\r\n.director-name {\r\n  font-size: 16px;\r\n  margin-bottom: 4px;\r\n}\r\n\r\n.director-role {\r\n  font-size: 14px;\r\n  opacity: 0.7;\r\n  margin-bottom: 10px;\r\n}\r\n\r\n.director a {\r\n  color: #7ad3ff;\r\n  text-decoration: none;\r\n  font-size: 14px;\r\n}\r\n\r\n\/* CIERRE *\/\r\n.footer-close {\r\n  max-width: 700px;\r\n  margin: 0 auto;\r\n  text-align: center;\r\n}\r\n\r\n.footer-close p {\r\n  margin: 14px 0;\r\n  font-size: 15px;\r\n  opacity: 0.9;\r\n}\r\n\r\n.footer-logo img {\r\n  max-width: 140px;\r\n  margin-top: 20px;\r\n}\r\n\r\n\/* RESPONSIVE *\/\r\n@media (max-width: 900px) {\r\n  .stack-columns {\r\n    grid-template-columns: 1fr;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<section class=\"goup-stack-section\">\r\n\r\n  <div class=\"stack-columns\">\r\n\r\n    <!-- DESARROLLO -->\r\n    <div class=\"glass-card development\">\r\n      <div class=\"team-title\">Equipo Desarrollo<\/div>\r\n      <div class=\"team-line\"><\/div>\r\n\r\n      <div class=\"team-list\">\r\n        <div class=\"team-item\">Desarrollador Senior<\/div>\r\n        <div class=\"team-item\">Desarrolladores auxiliares<\/div>\r\n        <div class=\"team-item\">Coordinador<\/div>\r\n      <\/div>\r\n\r\n      <div class=\"director\">\r\n        <div class=\"director-name\">Ing. Miguel Bol\u00edvar<\/div>\r\n        <div class=\"director-role\">Software y Desarrollo \/ Personalizado<\/div>\r\n        <a href=\"https:\/\/wa.me\/573144893975\" target=\"_blank\">\r\n          WhatsApp \u00b7 314 489 3975\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- MARKETING -->\r\n    <div class=\"glass-card marketing\">\r\n      <div class=\"team-title\">Equipo Marketing<\/div>\r\n      <div class=\"team-line\"><\/div>\r\n\r\n      <div class=\"team-list\">\r\n        <div class=\"team-item\">Editores<\/div>\r\n        <div class=\"team-item\">Vide\u00f3grafo<\/div>\r\n        <div class=\"team-item\">Community Manager<\/div>\r\n        <div class=\"team-item\">Coordinador<\/div>\r\n      <\/div>\r\n\r\n      <div class=\"director\">\r\n        <div class=\"director-name\">Mg. Ps. Johan Villamil<\/div>\r\n        <div class=\"director-role\">Marketing \/ Contractual<\/div>\r\n        <a href=\"https:\/\/wa.me\/573115111574\" target=\"_blank\">\r\n          WhatsApp \u00b7 311 511 1574\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <!-- AUDIOVISUAL -->\r\n    <div class=\"glass-card audiovisual\">\r\n      <div class=\"team-title\">Equipo Audiovisual<\/div>\r\n      <div class=\"team-line\"><\/div>\r\n\r\n      <div class=\"team-list\">\r\n        <div class=\"team-item\">Vide\u00f3grafa<\/div>\r\n        <div class=\"team-item\">Editor senior<\/div>\r\n        <div class=\"team-item\">Auxiliares<\/div>\r\n      <\/div>\r\n\r\n      <div class=\"director\">\r\n        <div class=\"director-name\">Esp. Ps. Danna D\u00edaz<\/div>\r\n        <div class=\"director-role\">L\u00edder Audiovisual \/ Sesi\u00f3n<\/div>\r\n        <a href=\"https:\/\/wa.me\/573209707043\" target=\"_blank\">\r\n          WhatsApp \u00b7 320 970 7043\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n  <!-- CIERRE -->\r\n  <div class=\"footer-close\">\r\n    <p>goupce@gmail.com<\/p>\r\n    <p><strong>Si buscas construir marca y no solo publicar, hablemos.<\/strong><\/p>\r\n    <div class=\"footer-logo\">\r\n      <img decoding=\"async\" src=\"https:\/\/goupcolombia.com\/wp-content\/uploads\/2026\/01\/LogoGoUp-scaled.png\" alt=\"GoUp\" title=\"Marketing\">\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creamos contenido y soluciones digitales para marcas que entienden el valor de su imagen. \ud83d\udcf2 Administraci\u00f3n mensual de redes Planeaci\u00f3n estrat\u00e9gica Producci\u00f3n de contenido Gesti\u00f3n y pauta digital Posicionamiento de marca con enfoque anal\u00edtico y visual coherente. \ud83c\udfa5 Sesiones de contenido Fotograf\u00eda profesional Video para campa\u00f1as Contenido estrat\u00e9gico Contenido dise\u00f1ado para comunicar, escalar y conectar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2534","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/goupcolombia.com\/marketing\/wp-json\/wp\/v2\/pages\/2534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goupcolombia.com\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goupcolombia.com\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goupcolombia.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goupcolombia.com\/marketing\/wp-json\/wp\/v2\/comments?post=2534"}],"version-history":[{"count":164,"href":"https:\/\/goupcolombia.com\/marketing\/wp-json\/wp\/v2\/pages\/2534\/revisions"}],"predecessor-version":[{"id":2780,"href":"https:\/\/goupcolombia.com\/marketing\/wp-json\/wp\/v2\/pages\/2534\/revisions\/2780"}],"wp:attachment":[{"href":"https:\/\/goupcolombia.com\/marketing\/wp-json\/wp\/v2\/media?parent=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}